What to Ask before Hiring an SEO Company: Key Questions

Apr 11, 2019
Business Ideas


Welcome to jsdomain's comprehensive guide on what questions to ask when considering hiring an SEO company for your business. In today's digital landscape, search engine optimization plays a crucial role in driving organic traffic and boosting online visibility. However, choosing the right SEO agency can be a daunting task. We have compiled a list of key questions that will help you make an informed decision to ensure your business's success.

1. How long has the SEO company been in business?

Experience matters when it comes to SEO. An established SEO company with a proven track record is more likely to deliver successful results. Look for companies that have been in the industry for several years and have worked with clients in your niche.

2. Can you provide case studies or references?

Ask the SEO company to provide case studies or references from past clients. This will give you insight into their expertise and the results they have achieved. A reputable agency should have no problem sharing success stories and testimonials.

3. What SEO strategies and techniques do you use?

SEO strategies evolve constantly, and it is crucial to work with an agency that stays up-to-date with the latest industry trends and best practices. Inquire about their approach to on-page optimization, content creation, link building, and technical SEO. Transparency is key here.

4. How do you measure SEO success?

An effective SEO company should have measurable goals and be able to track the progress of their campaigns. Ask about the metrics they use to determine success, such as increased organic traffic, keyword rankings, conversion rates, and ROI. Clear reporting and analytics are essential.

5. Do you follow search engine guidelines?

It is crucial to work with an SEO company that follows ethical practices and adheres to search engine guidelines. Avoid agencies that employ blackhat techniques, as they can lead to penalties and harm your online reputation. Request information on their adherence to industry standards.

6. Can you provide a customized SEO strategy for my business?

A one-size-fits-all approach rarely yields optimal results in SEO. A reputable SEO company should be willing to create a tailored strategy based on your specific business goals, target audience, and competition. Personalized attention is key to achieving success.

7. What is your approach to local SEO?

If you operate a local business, optimizing for local search is paramount. Inquire about the SEO company's expertise in local SEO, including optimizing Google My Business, local directory listings, and managing online reviews. Localized strategies can boost your visibility in the area you serve.

8. How do you handle algorithm updates?

Search engine algorithms are constantly changing, and it is essential to work with an SEO company that stays on top of these updates. Ask how the agency adapts its strategies to algorithm changes and ensures your website maintains its visibility and rankings.

9. Can you provide regular progress reports?

Regular communication and transparency are crucial when working with an SEO agency. Request information on the frequency and format of progress reports. Detailed reports will help you understand the work being done and the impact it has on your business's online presence.

10. What is the pricing structure and contract terms?

Discuss the pricing structure and contract terms upfront to avoid any surprises later on. Understand how the agency determines pricing, whether it is based on project scope, monthly retainer, or performance-based. Also, clarify the contract length and provisions for termination or scaling up the services.


Choosing the right SEO company is a crucial decision that can have a significant impact on your business's online success. By asking the key questions outlined in this guide, you can make an informed choice and find an SEO agency that aligns with your goals and expectations. Remember, investing in professional SEO services is an investment in the growth and future of your business.

Melissa Parrish
Great questions to consider!
Nov 8, 2023